You can now set up Top of Search Video Ads (Week 48, Lesson 1)

It's Always Day One · December 1, 2022 · 2 min

Summary

This episode announces a new capability for advertisers: Top of Search Video Ads. While very short, this update signals a significant opportunity for ecommerce businesses to capture prime visibility and engage customers with video content at a critical point in their search journey. Businesses should explore this ad format to stand out and potentially improve conversion rates.

Key takeaways

• Investigate the new "Top of Search Video Ads" feature as a priority for your advertising strategy.
• Evaluate if video creative assets are available or can be rapidly developed to leverage this ad format.
• Consider how video ads at the top of search results can differentiate your brand from competitors.
• Allocate a portion of your ad budget to test the effectiveness of these new video ad units for your products or services.

Themes

Topics covered

Episode description

By choosing store page as the landing page for Sponsored Brands video campaign, you get access to the new Ad format that looks similar to the SB creative on the Top of Search placement but is unique.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k ...

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Frequently asked about this episode

What does this episode say about paid acquisition?

Investigate the new "Top of Search Video Ads" feature as a priority for your advertising strategy.

What does this episode say about paid acquisition?

Evaluate if video creative assets are available or can be rapidly developed to leverage this ad format.

What does this episode say about paid acquisition?

Consider how video ads at the top of search results can differentiate your brand from competitors.

What does this episode say about paid acquisition?

Allocate a portion of your ad budget to test the effectiveness of these new video ad units for your products or services.

Listen

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