To avoid costly mistakes and ensure a high-performing online store, ecommerce merchants must strategically approach web developer hiring. This episode provides a blueprint for vetting candidates, understanding project scope, and setting clear performance benchmarks, ultimately guiding you to a successful and long-term partnership with your web development team.
Key takeaways
Don't accept flat-rate pricing for web development; insist on detailed breakdowns or hourly rates to ensure fair value and prevent scope creep.
Prioritize setting clear performance benchmarks (e.g., conversion rates, loading speed, AOV) before development begins to objectively measure success.
Thoroughly vet potential web developers by checking references, reviewing relevant e-commerce portfolios, and asking targeted questions about their process and understanding of your business goals.
Insist on a comprehensive brief and a clear contract outlining scope, timelines, payment terms, and intellectual property to avoid misunderstandings and protect your investment.
Themes
hiring & recruitmentproject managementweb development
Chuck Bankoff, director of web services for web design firm Wsieworks.com, provides tips on what questions should be asked by merchants when they are hiring a website designer. Bankoff also outlines various things merchants should be aware of when working with designers and the importance of setting performance benchmarks. In addition, he issues a caution about any designer who tosses out a flat price for design services.
Frequently asked about this episode
What does this episode say about hiring & recruitment?
Don't accept flat-rate pricing for web development; insist on detailed breakdowns or hourly rates to ensure fair value and prevent scope creep.
What does this episode say about project management?
Prioritize setting clear performance benchmarks (e.g., conversion rates, loading speed, AOV) before development begins to objectively measure success.
What does this episode say about web development?
Thoroughly vet potential web developers by checking references, reviewing relevant e-commerce portfolios, and asking targeted questions about their process and understanding of your business goals.
What does this episode say about hiring & recruitment?
Insist on a comprehensive brief and a clear contract outlining scope, timelines, payment terms, and intellectual property to avoid misunderstandings and protect your investment.
