This episode tackles the critical shift in SEO due to AI, particularly for Shopify stores. It provides actionable advice on optimizing product pages and overall site structure to rank higher in traditional search and new AI-driven results, emphasizing the importance of clear, text-based content and proper schema implementation to ensure discoverability and mitigate traffic loss in the evolving search landscape.
Key takeaways
Ensure your homepage clearly states your brand name and core offering in plain text high on the page, as search engines and LLMs are primarily text-based.
Fill out all product descriptions, alt text, and configurable fields with relevant keywords; explicitly name the products you sell (e.g., 'shoes') rather than relying solely on images.
Implement product schema correctly for all e-commerce sites to improve visibility in Google's carousels and rich snippets.
Avoid over-linking to the same destination page within a single piece of content, as only the first link passes value and excessive internal links can dilute 'link juice'.
Utilize Google's Rich Snippet Checker to identify and fix schema errors, paying particular attention to aggregate review ratings.
This week we are joined by our brand new sponsors, Yoast!Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines. Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!https://yoast.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Key Takeaways:0:00 Introduction1:36 About Carolyn at Yoast3:29 About Alex at Yoast5:39 The essential SEO tips for your e-commerce store11:12 Product Schema14:27 Topical Keywords: Green vs Olive17:07 The Do
Ensure your homepage clearly states your brand name and core offering in plain text high on the page, as search engines and LLMs are primarily text-based.
What does this episode say about ai & automation?
Fill out all product descriptions, alt text, and configurable fields with relevant keywords; explicitly name the products you sell (e.g., 'shoes') rather than relying solely on images.
What does this episode say about shopify & ecommerce platforms?
Implement product schema correctly for all e-commerce sites to improve visibility in Google's carousels and rich snippets.
What does this episode say about organic & seo?
Avoid over-linking to the same destination page within a single piece of content, as only the first link passes value and excessive internal links can dilute 'link juice'.
What does this episode say about organic & seo?
Utilize Google's Rich Snippet Checker to identify and fix schema errors, paying particular attention to aggregate review ratings.
