Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense.In this episode we discuss:Why he is ignoring Amazon Australia and doubling down on his own websiteThe ongoing challenge of playing with small margins on AmazonThe benefits of building a brand moat and how that sets you up for sustainable successHow he gets 30% open rates on all his emailsCopywriting lessons and ...