The eCom Ops Podcast artwork

Why Your CFO Shouldn’t Touch Google Sheets Again with Sidharth Kakkar

The eCom Ops Podcast · with Sidharth Kakkar · April 25, 2025 · 27 min

Summary

This episode with Sidharth Kakkar highlights the critical shift ecommerce businesses need to make from traditional, error-prone manual financial tracking in tools like Google Sheets to automated, integrated financial systems. It emphasizes how leveraging modern financial technology can provide real-time, accurate data, enabling CFOs and founders to make faster, more informed decisions for scaling and profitability rather than getting bogged down in data entry and reconciliation.

Key takeaways

Themes

finance & fundraisingai & automationanalytics & attributionfounder & leadership

Topics covered

ecommerce financial automationreal-time financial reportinginventory valuationprofitability analysisfinance tech stackdata integration

Episode description

In this episode of the Ecom Ops Podcast, we dive into the world of modern finance ops with the brilliant mind behind Subscript an automation-first platform built specifically for B2B SaaS CFOs. Our guest is Sidharth Kakkar, a second-time founder who scaled his first company, Freckle, to $40M ARR before selling it. Now with Subscript, he’s helping finance teams ditch the manual chaos, automate everything from billing to revenue recognition, and shift into strategic mode.

Related episodes

Frequently asked about this episode

What does this episode say about finance & fundraising?
Implement a dedicated e-commerce financial platform to automate data aggregation from sales channels, payment processors, and ad platforms, eliminating manual data entry and reducing errors.
What does this episode say about ai & automation?
Focus on real-time financial reporting to gain immediate visibility into key metrics like COGS, advertising spend, and profitability per product, enabling agile decision-making.
What does this episode say about analytics & attribution?
Integrate financial systems with operational data (e.g., inventory, fulfillment) to create a holistic view of business performance, identifying opportunities for cost reduction and efficiency gains.
What does this episode say about founder & leadership?
Empower your CFO and finance team to become strategic partners by freeing them from manual tasks, allowing them to focus on analysis, forecasting, and growth initiatives.

Listen