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Why Unilever Bought Grüns for $1.2B

Ecommerce On Tap · April 28, 2026 · 44 min

Summary

Grüns didn’t just build a supplement brand — they redefined how people consume greens.In less than 3 years, they went from launch to a $1.2 billion acquisition by Unilever — one of the most aggressive buyers in health & wellness.In this episode of Ecommerce on Tap, we break down:Why gummies beat powdersThe manufacturing breakthroughs that made Grüns possibleHow they scaled to millions of units per dayAnd why Unilever had to buy themIf you’re building a CPG brand, this is a masterclass in:Product-market fitSupply chain innovationExit strategy]]>

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