Andrew Faris welcomes 8-figure founder Patrick Coddou to discuss his decision to join Faris's agency. The episode delves into the strategic rationale behind this move, offering insights into agency-client relationships from both sides, and what high-growth brands look for in a partnership. It explores the benefits of external growth management and the specific services that drive significant brand acceleration.
Key takeaways
An 8-figure founder's decision to join an agency highlights the critical need for specialized growth management, even for established brands.
High-growth brands should evaluate agencies based on their ability to provide cohort forecasting, fully managed Meta Ads media buying, and comprehensive ad creative services.
The episode underscores the value of an agency partner that understands the nuances of scaling from pre-revenue to enterprise, offering a strategic perspective beyond just ad execution.
Founders considering agency partnerships should seek transparency and a clear understanding of what "growth management" entails, including reporting and strategic alignment.
Andrew Faris's career trajectory from media buyer to CEO of an aggregator provides a unique perspective on effective growth strategies applicable to diverse e-commerce stages.
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//After selling Supply Razors and stepping away from eCommerce, Patrick Coddou thought he was done building. But two years later, he’s back—and joining AJF Growth. In this episode, Patrick and Andrew Faris dive deep into what happens after an exit, the draw of meaningful work, and how they're scaling an agency with process, people, and purpose.You’ll hear them unpack:- Why “infinite freedom” isn’t the end goal after all- The shift from founder-led chaos to operational excellence- How EOS and offshore talent create leverage- What makes a creative service not just good—but scalable- And how AI is changing how teams build and deliver at volumeThis is a rare, behind-the-scenes look at what it takes to evolve from founder to builder—again—with a clear philosophy on work, life, and growth.//CHAPTER TITLES:00:02:35 - Why Go Back To Working In E-Commerce00:06:01 - The 4 Hour Work Week Doesn’t Equal Freedom00:08:43 - Goals For AJF Growth00:15:37 - Growing An Agency00:27:19 - Offshore Talent In Philippines00:46:52 - Why Can Agency’s Experience A Bad Turn//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up
What does this episode say about paid acquisition?
An 8-figure founder's decision to join an agency highlights the critical need for specialized growth management, even for established brands.
What does this episode say about founder & leadership?
High-growth brands should evaluate agencies based on their ability to provide cohort forecasting, fully managed Meta Ads media buying, and comprehensive ad creative services.
What does this episode say about dtc strategy?
The episode underscores the value of an agency partner that understands the nuances of scaling from pre-revenue to enterprise, offering a strategic perspective beyond just ad execution.
What does this episode say about paid acquisition?
Founders considering agency partnerships should seek transparency and a clear understanding of what "growth management" entails, including reporting and strategic alignment.
What does this episode say about paid acquisition?
Andrew Faris's career trajectory from media buyer to CEO of an aggregator provides a unique perspective on effective growth strategies applicable to diverse e-commerce stages.
