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Why Sellers Can't Afford to Ignore Amazon's Seller Fulfilled Prime | #245 Manish Chowdhary

Ecommerce Coffee Break · with Manish Chowdhary · October 18, 2023 · 25 min

Summary

Amazon's reopening of Seller Fulfilled Prime (SFP) presents a critical opportunity for ecommerce sellers to regain control over their fulfillment and reduce reliance on costly FBA. This episode emphasizes leveraging SFP to access Prime customers while avoiding FBA storage limits and high fees, particularly as Q4 approaches and Amazon costs continue to rise.

Key takeaways

Themes

amazon strategycost optimizationfulfillment & logisticsinventory management

Topics covered

antitrust lawsuits (ftc vs. amazon)average order value (aov)buy with prime on shopifyfulfillment by amazon (fba)inventory optimizationocean freight costsq4 holiday sellingseller fulfilled prime (sfp)

Episode description

In this podcast episode, we discuss why merchants should take advantage of the Amazon Seller Fulfilled Prime program. Our featured guest on the show is Manish Chowdhary, founder and CEO of Cahoot.ai On the Show Today, You’ll Learn: How to offer fast shipping as a competitive advantage and boost your conversion rates.Pros and Cons of shipping from China.The strategic partnership between Shopify and Amazon, and how it can benefit online stores. The economic factors affecting the upcoming h...

Frequently asked about this episode

What does this episode say about amazon strategy?
Enroll in Seller Fulfilled Prime (SFP) immediately if you have decent sales volume on Amazon, but be prepared for a rigorous approval and trial process that demands high performance standards.
What does this episode say about cost optimization?
Partner with experienced 3PLs like Cahoot.AI who have a proven track record of meeting SFP's stringent requirements, including distributed inventory and robust tracking technology.
What does this episode say about fulfillment & logistics?
Optimize your Amazon strategy by focusing on increasing average order value (AOV) through bundles and leveraging Amazon's referral bonus for external traffic to offset rising advertising and commission costs.
What does this episode say about inventory management?
Be cautious with Q4 inventory. Despite lower ocean freight costs, maintaining lean inventory is crucial given current economic uncertainties and consumer spending habits.
What does this episode say about amazon strategy?
Explore using Buy with Prime on Shopify to offer Prime benefits on your own platform, expanding reach to Prime subscribers beyond Amazon.

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