Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, How to Fix Weak Google Ads Accounts (#333)
Google Ads is not only still relevant for e-commerce, but it can be more profitable than you think, especially when Meta Ads are becoming more erratic. This episode debunks common misconceptions about Google Ads scalability and introduces the effective "TPS" approach (Testing, Profitability, Scaling) for managing campaigns for e-commerce stores. Implement these strategies to build a more stable and predictable revenue stream versus relying solely on social platforms.
Key takeaways
Google Ads can offer more stability and predictability in sales compared to Meta Ads, which have become increasingly erratic.
The biggest misconception about Google Ads is that it's not scalable; the algorithm, with its 20+ years of data, thrives on broad targeting within your niche and can optimize effectively without narrow restrictions.
Implement the 'TPS' (Testing, Profitability, Scaling) approach: 1. Test products with broad campaigns (shopping, PMax) to gather data without strict ROAS targets. 2. Create separate profitability campaigns with specific ROAS or CPA targets for proven products. 3. Isolate well-performing products into dedicated scaling campaigns.
Focus on high-quality product feeds (images, titles, descriptions, pricing) to improve ad performance and reduce bid costs, allowing the algorithm to find the right audience more efficiently.
Avoid mixing testing, profitable, and scaling products within the same campaigns to prevent
Identify weak Google Ads accounts by looking for campaigns that mix different stages of products (testing, profitable, scaling) rather than segmenting them for optimal performance.
In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achievin...
Frequently asked about this episode
What does this episode say about ecommerce strategy?
Google Ads can offer more stability and predictability in sales compared to Meta Ads, which have become increasingly erratic.
What does this episode say about paid acquisition?
The biggest misconception about Google Ads is that it's not scalable; the algorithm, with its 20+ years of data, thrives on broad targeting within your niche and can optimize effectively without narrow restrictions.
What does this episode say about performance marketing?
Implement the 'TPS' (Testing, Profitability, Scaling) approach: 1. Test products with broad campaigns (shopping, PMax) to gather data without strict ROAS targets. 2. Create separate profitability campaigns with specific ROAS or CPA targets for proven products. 3. Isolate well-performing products into dedicated scaling campaigns.
What does this episode say about ecommerce strategy?
Focus on high-quality product feeds (images, titles, descriptions, pricing) to improve ad performance and reduce bid costs, allowing the algorithm to find the right audience more efficiently.
What does this episode say about ecommerce strategy?
Avoid mixing testing, profitable, and scaling products within the same campaigns to prevent
