This episode features Jen Menchaca and Lisa Hickey, co-founders of Perfect White Tee, a clothing brand specializing in high-quality basics. They share their journey of transitioning from a wholesale-focused model to a DTC strategy, emphasizing that simply moving inventory online isn't enough. The co-founders discuss the complexities of balancing both channels, the importance of listening to direct consumer feedback while filtering noise, and the continuous need to adapt to new technologies and strategies in the e-commerce space.
Learn how perfectwhitetee co-founders Jen Menchaca and Lisa Hickey took their t-shirt company from wholesale to direct to consumer.