Why Going DTC Isn’t as Simple as Putting Your Inventory Online
Shopify Masters · with Jen Menchaca and Lisa Hickey · November 21, 2023 · 28 min
Summary
This episode features Jen Menchaca and Lisa Hickey, co-founders of Perfect White Tee, a clothing brand specializing in high-quality basics. They share their journey of transitioning from a wholesale-focused model to a DTC strategy, emphasizing that simply moving inventory online isn't enough. The co-founders discuss the complexities of balancing both channels, the importance of listening to direct consumer feedback while filtering noise, and the continuous need to adapt to new technologies and strategies in the e-commerce space.
Key takeaways
Going DTC requires an entirely new strategy; don't just
