This episode makes a controversial but compelling case for Google Display Network (GDN) over Facebook Ads, particularly for scaling ad spend and achieving lower CPMs. It presents GDN as an underutilized channel that can deliver superior reach and cost-effectiveness for ecommerce businesses willing to diversify their paid acquisition strategies beyond the usual suspects. Operators will learn why GDN might be their next profitable ad channel.
Key takeaways
GDN offers significantly lower CPMs (potentially 10x less) compared to Facebook Ads, making it a more cost-efficient channel for broad reach.
While Facebook targets interests, GDN targets intent, offering a more qualified audience even at the top of the funnel.
GDN allows for greater control over ad placements and audience targeting, enabling advertisers to optimize for specific outcomes more effectively than on Facebook.
Diversifying ad spend to include GDN can mitigate risks associated with relying heavily on a single platform like Facebook, especially given recent performance fluctuations and rising costs.
GDN is presented as a crucial channel for scaling ad spend effectively, particularly for larger budgets where Facebook’s audience saturation and rising costs become limiting factors.
Misconceptions about GDN are rampant in the eComm world. It’s too hard. It’s too expensive. The targeting isn’t as good as Facebook. It doesn’t work. Justin Brooke knows better. Justin is an ad veteran who knows just about every ad platform out there. He’s partnered with and trained media buyers for Russell Brunson, Frank Kern, Dan Kennedy and more. He also worked for Agora Publishing. He KNOWS his stuff. And he believes GDN ads are better than Facebook? Why? You can still get $.40 and $.80 clicks. GDN offers targeting that you can’t match on Facebook. GDN creates the impression that your brand is “everywhere”. Here are some tips we cover: His unique approach to GDN for eCommerce. His landing page must-have elements. How quality is in the quantity when it comes to GDN headlines and copy. Testing 3 angles for every idea - toward pleasure, away from pain, and something controversial. Utilizing the overnight celebrity strategy with testimonial GDN ads. How deadlines and testimonials work together. How to work hand-in-hand with the algorithm for amazing results.
What does this episode say about paid acquisition?
GDN offers significantly lower CPMs (potentially 10x less) compared to Facebook Ads, making it a more cost-efficient channel for broad reach.
What does this episode say about paid acquisition?
While Facebook targets interests, GDN targets intent, offering a more qualified audience even at the top of the funnel.
What does this episode say about paid acquisition?
GDN allows for greater control over ad placements and audience targeting, enabling advertisers to optimize for specific outcomes more effectively than on Facebook.
What does this episode say about paid acquisition?
Diversifying ad spend to include GDN can mitigate risks associated with relying heavily on a single platform like Facebook, especially given recent performance fluctuations and rising costs.
What does this episode say about paid acquisition?
GDN is presented as a crucial channel for scaling ad spend effectively, particularly for larger budgets where Facebook’s audience saturation and rising costs become limiting factors.
