Why Eastbanc Is Prioritizing Brand Partnerships Amid COVID-19
Retail Remix · with Philippe Lanier · June 15, 2020 · 34 min
Summary
To thrive in a crisis, retail landlords like Eastbanc must prioritize proactive communication and strategic brand partnerships. This episode reveals how Eastbanc adapted its commercial real estate strategy during COVID-19 by focusing on tenant support, fostering collaboration, and reimagining the physical retail experience to best serve shoppers and ensure long-term success.
Key takeaways
Proactively communicate with tenants to understand their evolving needs and jointly develop chiến lược (strategies) for navigating economic shifts.
Leverage brand partnerships to create synergistic retail environments that enhance the shopper experience and drive foot traffic.
Adopt flexible lease terms and creative solutions to support tenants during challenging times and foster long-term tenant relationships.
Focus on curating a diverse and appealing tenant mix to create a vibrant retail destination that differentiates from online shopping.
Invest in creating experiential retail opportunities to provide memorable in-store experiences that go beyond transactional shopping.
As a principal at Eastbanc, a prominent retail landlord in the Georgetown neighborhood of Washington DC, Philippe Lanier has been having a lot of conversations with retail partners. Through steady communication, Philippe and his tenants are determining the best way to navigate current realities, and develop a forward-looking plan for success that revolves around serving shoppers in the best way possible.
