This episode features Giuseppe Baidoo, founder of Gusto Snacks, an award-winning DTC brand. He shares how a 'slow startup' approach, prioritizing extensive customer research and market testing before scaling, led to a successful wholesale and Shopify strategy, culminating in a Selfridges listing. Operators will learn the value of validation and phased growth.
Key takeaways
Implement a 'slow startup' by soft-launching to validate your product and gather customer insights before committing to rapid scaling.
Prioritize in-depth customer research to inform product development and refine your value proposition, especially for mission-driven products like those fighting food waste.
Strategically integrate wholesale channels with your DTC efforts to expand market reach and secure prominent retail listings like Selfridges.
Leverage early customer data and market feedback to strategically accelerate growth plans and optimize your omnichannel sales approach.
Develop a compelling brand story around your mission (e.g., food waste reduction) to resonate with consumers and differentiate your product in competitive markets.
Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.We're talking about slow startup launches, customer research, accelerating the growth plans, wholesaling.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Implement a 'slow startup' by soft-launching to validate your product and gather customer insights before committing to rapid scaling.
What does this episode say about brand & content?
Prioritize in-depth customer research to inform product development and refine your value proposition, especially for mission-driven products like those fighting food waste.
What does this episode say about supply chain & operations?
Strategically integrate wholesale channels with your DTC efforts to expand market reach and secure prominent retail listings like Selfridges.
What does this episode say about retail & omnichannel?
Leverage early customer data and market feedback to strategically accelerate growth plans and optimize your omnichannel sales approach.
What does this episode say about dtc strategy?
Develop a compelling brand story around your mission (e.g., food waste reduction) to resonate with consumers and differentiate your product in competitive markets.
