This episode focuses on a critical question for ecommerce brands: "Which Product Should You Advertise Next?" While the transcript provided doesn't contain the actual content discussing product selection or advertising strategies, Andrew Faris, an experienced ecommerce operator, aims to share what's currently working and not working in ecommerce growth. Listeners can expect tactical advice on identifying high-potential products for their next advertising push, based on Faris's long history in the space.
It's not just about sales velocity. What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it? Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what? In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting https://morenow.co/af. EPISODE HIGHLIGHTS [00:00:45] Creative effort prioritization. [00:04:24] 1. Gross margin [00:07:22] 2. Lifetime value [00:12:10] 3. Total addressable market [00:20:15] 4. Inventory position [00:25:09] 5. Operational lift [00:28:23] Upcoming content THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET: Learn More About ADmission: https://bit.ly/3x99lip FOLLOW UP WITH ANDREW Follow Andrew on Twitter: @andrewjfaris Email Andrew: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com EPISODE MUSIC Music Intro: "Tell Me Mama" by The Devious Means Music Outro: "<a href="https://open.spotify.com/track/5iP1COEcE9bxSN6KrgUS49?s