Retail Remix · with Vanessa Cartwright · June 22, 2020 · 37 min
Summary
This episode dissects the lasting impact of COVID-19 on consumer behavior, drawing insights from Astound Commerce's study. It provides valuable guidance for ecommerce operators on adapting to evolving customer expectations, bridging critical experience and logistical gaps, and identifying innovation opportunities in the post-pandemic retail landscape. The discussion emphasizes strategies for driving conversions and fostering long-term loyalty in a permanently altered market.
Key takeaways
Understand which COVID-driven consumer behaviors are now permanent fixtures in the retail landscape, impacting online and offline strategies.
Identify and address critical experience and logistical gaps in your current operations to meet new consumer demands for seamless online-to-offline integration and efficient delivery.
Pinpoint specific retail categories and service models with the highest potential for innovation and differentiation in the current climate.
Leverage data-driven insights from consumer sentiment studies to inform strategic decisions and improve conversion rates.
Develop an agile retail strategy to quickly adapt to changing market conditions and future-proof your business against disruptions.
Astound Commerce is a digital commerce company that has worked with top brands, including L’Oréal, Under Armour and Jimmy Choo. To understand how these and other brands must adapt and evolve in light of the pandemic, the company studied consumer sentiment and shifting habits during the crisis. During this episode of Retail Remix, host Alicia Esposito sits down with Vanessa Cartwright, Chief Client Success Officer, to unpack key findings from the report, as well as:The long-term influence and staying power of key COVID-19 trends;Critical experience and logistical gaps that brands need to address to drive conversions and loyalty;Which categories have the most opportunity to innovate and differentiate in this new climate; andHow Astound Commerce is expanding its offerings to better serve the retail community.RELATED LINKSLearn more about Astound CommerceDownload the COVID-19 And The Consumer study]]>
What does this episode say about retail & omnichannel?
Understand which COVID-driven consumer behaviors are now permanent fixtures in the retail landscape, impacting online and offline strategies.
What does this episode say about dtc strategy?
Identify and address critical experience and logistical gaps in your current operations to meet new consumer demands for seamless online-to-offline integration and efficient delivery.
What does this episode say about conversion & cro?
Pinpoint specific retail categories and service models with the highest potential for innovation and differentiation in the current climate.
What does this episode say about customer retention?
Leverage data-driven insights from consumer sentiment studies to inform strategic decisions and improve conversion rates.
What does this episode say about retail & omnichannel?
Develop an agile retail strategy to quickly adapt to changing market conditions and future-proof your business against disruptions.
