This episode recounts how Earlywood Designs navigated a massive, unexpected surge in orders after a major press feature. It offers valuable lessons for ecommerce operators on preparing for and managing sudden demand spikes, inventory depletion, and operational challenges when your business suddenly blows up due to PR.
Key takeaways
Implement a robust inventory management system that can handle sudden demand fluctuations, potentially including buffer stock or on-demand manufacturing partnerships.
Develop a clear, actionable plan for scaling production and fulfillment rapidly in response to unexpected high order volumes.
Proactively establish communication protocols and templates for managing customer expectations during fulfillment delays caused by unforeseen demand.
Analyze the potential for unexpected press coverage and have a contingency plan in place to capitalize on the exposure while mitigating operational risks.
Welcome to the first episode of 2017! Today I'm chatting with Brad Bernhart, a fellow Montana business owner and the craftsman behind the awesome tools over at Earlywood Designs. Brad talks about his recent experience handling an unexpected rush of orders, thanks to a press release over the holiday season that depleted his inventory and left him shorthanded in the workshop. An unanticipated shortage of product is not an uncommon problem for eCommerce business owners to confront, so I thought it would be good to hear how Brad handled the experience. You can find show notes and more information by clicking here: http://bit.ly/2jAb0FQ
What does this episode say about supply chain & operations?
Implement a robust inventory management system that can handle sudden demand fluctuations, potentially including buffer stock or on-demand manufacturing partnerships.
What does this episode say about brand & content?
Develop a clear, actionable plan for scaling production and fulfillment rapidly in response to unexpected high order volumes.
What does this episode say about founder & leadership?
Proactively establish communication protocols and templates for managing customer expectations during fulfillment delays caused by unforeseen demand.
What does this episode say about supply chain & operations?
Analyze the potential for unexpected press coverage and have a contingency plan in place to capitalize on the exposure while mitigating operational risks.
