Apple's iOS 15 update is a game-changer for ecommerce email marketers. This episode breaks down the critical privacy features like "Hide My Email" and Mail Privacy Protection, explaining how they will skew open rates and obscure customer data. Learn how to adapt your strategy to maintain effective email campaigns in this new privacy-first landscape.
Key takeaways
Proactively clean your email lists to remove inactive or "dead" email addresses generated by "Hide My Email," preventing wasted spend and improving deliverability.
Shift your primary email marketing metric from open rates to click-through rates (CTR) and other engagement metrics, as iOS 15 will artificially inflate open rates for Apple Mail users.
Segment your audience more strategically, recognizing that data from iOS 15 Apple Mail users will be less granular; tailor content and measurement based on these limitations.
Be aware that geolocation and device-specific information will be significantly reduced, impacting your ability to personalize campaigns based on location or device usage for iOS 15 users.
Stay informed about ongoing developments from email service providers regarding iOS 15, as they may release new tools or workarounds to help marketers adapt to the changes.
In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store. On the Show Today You’ll Learn: Update on Apple Mail Privacy ProtectionHow does this impact your email marketingHow can you prepare for this updateAnd more!Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact p...
Frequently asked about this episode
What does this episode say about data privacy?
Proactively clean your email lists to remove inactive or "dead" email addresses generated by "Hide My Email," preventing wasted spend and improving deliverability.
What does this episode say about e-commerce strategy?
Shift your primary email marketing metric from open rates to click-through rates (CTR) and other engagement metrics, as iOS 15 will artificially inflate open rates for Apple Mail users.
What does this episode say about email marketing?
Segment your audience more strategically, recognizing that data from iOS 15 Apple Mail users will be less granular; tailor content and measurement based on these limitations.
What does this episode say about data privacy?
Be aware that geolocation and device-specific information will be significantly reduced, impacting your ability to personalize campaigns based on location or device usage for iOS 15 users.
What does this episode say about data privacy?
Stay informed about ongoing developments from email service providers regarding iOS 15, as they may release new tools or workarounds to help marketers adapt to the changes.
