This episode compiles top tips from various ecommerce experts on how to grow an online business in 2021. It emphasizes adapting to the post-pandemic digital landscape, focusing on customer retention, strategically selecting marketing channels, and building an engaged audience through compelling content and relationship nurturing to drive sustained growth.
Key takeaways
Leverage the permanent shift to online buying post-pandemic by expanding your visibility across various platforms like Facebook, Instagram, Pinterest, and Google Shopping, rather than relying solely on your website or marketplaces.
Shift your marketing focus to a 60/40 split between retaining existing customers and acquiring new ones, utilizing strategies like customer surveys, loyalty programs, and leveraging user-generated content.
Identify and deeply invest in a single marketing channel that aligns with your passion, allows for unique value contribution, and is where your target customers actively pay attention.
Build an engaged audience by creating magnetic content that attracts attention, then capture email and pixel data to nurture these relationships through lifecycle marketing campaigns, ensuring your brand stays top-of-mind.
Experiment with new marketing channels like SMS, as they can offer high engagement and conversion rates, but only if they align with your customer’s preferences and behavior.
Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Leverage the permanent shift to online buying post-pandemic by expanding your visibility across various platforms like Facebook, Instagram, Pinterest, and Google Shopping, rather than relying solely on your website or marketplaces.
What does this episode say about paid acquisition?
Shift your marketing focus to a 60/40 split between retaining existing customers and acquiring new ones, utilizing strategies like customer surveys, loyalty programs, and leveraging user-generated content.
What does this episode say about email & sms?
Identify and deeply invest in a single marketing channel that aligns with your passion, allows for unique value contribution, and is where your target customers actively pay attention.
What does this episode say about customer retention?
Build an engaged audience by creating magnetic content that attracts attention, then capture email and pixel data to nurture these relationships through lifecycle marketing campaigns, ensuring your brand stays top-of-mind.
What does this episode say about dtc strategy?
Experiment with new marketing channels like SMS, as they can offer high engagement and conversion rates, but only if they align with your customer’s preferences and behavior.
