This episode compiles top tips from numerous ecommerce experts for growing an online business in 2021. It covers diverse strategies from new customer acquisition and retention to leveraging specific communication channels like live chat and SMS, offering a holistic view for ecommerce operators to refine their growth plans.
Key takeaways
Implement SMS marketing for timely promotions and order updates, leveraging its high open rates for personalized offers, or explore the use of live chat features to provide instant support, answer pre-sales questions, and reduce cart abandonment.
Focus on building customer loyalty through tailored retention strategies, including loyalty programs, personalized email marketing, and fostering a community around your brand and ensuring exceptional customer service.
Actively analyze and adapt to new consumer trends, such as increased online shopping frequency and demand for faster shipping, and integrate them into your business strategy to remain agile and responsive.
Develop a balanced customer acquisition strategy by evaluating channels like paid advertising, SEO, content marketing, and influencer collaborations, while constantly optimizing for efficiency and reduced cost of acquisition.
Leverage market intelligence and SEO expertise to refine audience research and content strategies, ensuring your marketing efforts are data-driven and effectively reach your target demographic.
Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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What does this episode say about customer retention?
Implement SMS marketing for timely promotions and order updates, leveraging its high open rates for personalized offers, or explore the use of live chat features to provide instant support, answer pre-sales questions, and reduce cart abandonment.
What does this episode say about paid acquisition?
Focus on building customer loyalty through tailored retention strategies, including loyalty programs, personalized email marketing, and fostering a community around your brand and ensuring exceptional customer service.
What does this episode say about email & sms?
Actively analyze and adapt to new consumer trends, such as increased online shopping frequency and demand for faster shipping, and integrate them into your business strategy to remain agile and responsive.
What does this episode say about brand & content?
Develop a balanced customer acquisition strategy by evaluating channels like paid advertising, SEO, content marketing, and influencer collaborations, while constantly optimizing for efficiency and reduced cost of acquisition.
What does this episode say about customer retention?
Leverage market intelligence and SEO expertise to refine audience research and content strategies, ensuring your marketing efforts are data-driven and effectively reach your target demographic.
