What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss
eCommerce MasterPlan
· with Chris Dawson, Ian Hammersley, Lucy Bloomfield, Rand Fishkin, Matt Edmundson, Kurt Elster, Jessica Totillo Coster, Kunle Campbell, Corinne Watson, Sue Monhait, Rytis Lauris
· 44 min
Summary
In 2020, ecommerce underwent massive changes. This episode gathers top experts to distill key lessons on shifting customer behavior, the online ordering surge, integrating with offline retail, new marketing imperatives, and crucial risk mitigation. Ecommerce operators will gain actionable strategies to navigate the evolving landscape in 2021 and beyond. This is a crucial listen for staying ahead.
Key takeaways
Prioritize agile strategies and robust backup plans to mitigate unforeseen risks and adapt to rapid market changes.
Invest in understanding nuanced customer behavior shifts, including increased demand for convenience, local options, and value, to tailor marketing and product offerings effectively.
Develop an integrated omnichannel approach that seamlessly blends online and offline retail experiences to meet evolving customer expectations.
Diversify marketing efforts and adapt messaging to address current consumer anxieties and needs, moving beyond traditional acquisition channels.
Focus on exceptional customer experience (CX) and data-driven insights to build and maintain customer loyalty in a highly competitive and digital-first environment.
Themes
business agility & risk mitigationcustomer behavior & experiencee-commerce marketingomnichannel retail
Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about business agility & risk mitigation?
Prioritize agile strategies and robust backup plans to mitigate unforeseen risks and adapt to rapid market changes.
What does this episode say about customer behavior & experience?
Invest in understanding nuanced customer behavior shifts, including increased demand for convenience, local options, and value, to tailor marketing and product offerings effectively.
What does this episode say about e-commerce marketing?
Develop an integrated omnichannel approach that seamlessly blends online and offline retail experiences to meet evolving customer expectations.
What does this episode say about omnichannel retail?
Diversify marketing efforts and adapt messaging to address current consumer anxieties and needs, moving beyond traditional acquisition channels.
What does this episode say about business agility & risk mitigation?
Focus on exceptional customer experience (CX) and data-driven insights to build and maintain customer loyalty in a highly competitive and digital-first environment.
