This episode introduces the concept of "logged-in commerce" and how Shopify brands can leverage a customer account platform like Status to combat data loss from iOS 14.5 and the deprecation of third-party cookies. By encouraging customer logins, businesses can gain valuable zero-party data, personalize shopping experiences, and enhance customer support to drive AOV and LTV.
Key takeaways
Implement a customer account platform to encourage and maintain customer logins for at least 6 months, turning anonymous shoppers into identifiable customers.
Utilize logged-in customer data to offer personalized shopping experiences, such as displaying recently viewed products or items saved from carts, thereby increasing AOV and LTV.
Integrate customer support tools within the logged-in experience to allow customers to track orders, manage returns, use gift cards, and earn loyalty points with a single, passwordless login, reducing support tickets.
Proactively address data privacy challenges (e.g., iOS 14.5, cookie deprecation) by shifting focus to first-party and zero-party data obtained through logged-in customer interactions.
In today’s Shopify ecommerce podcast, my guest is Joe Vancena, the CEO and Co-Founder of Status. They are a new customer account platform that gets more of your customers logged-in and keeps them logged-in for 6 months.Getting customers to login is more important now than ever. Brands have lost data to iOS14.5, they are about to lose cookies, and more than 85% of their customers are shopping anonymously.But with Status, Shopify brands overcome these challenges and create a powerful new world: logged-in commerce. Because once your customer logs in, you know exactly who they are.Inside a Status account, brands drive AOV & LTV by offering personalized shopping tools to every customer: like recently viewed products and products saved from cart. And they reduce those pesky tickets by fully integrating their support tools: helping customers track orders, submit returns, manage gift cards, and earn points – with one passwordless login.Let’s jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.
What does this episode say about shopify & ecommerce platforms?
Implement a customer account platform to encourage and maintain customer logins for at least 6 months, turning anonymous shoppers into identifiable customers.
What does this episode say about customer retention?
Utilize logged-in customer data to offer personalized shopping experiences, such as displaying recently viewed products or items saved from carts, thereby increasing AOV and LTV.
What does this episode say about analytics & attribution?
Integrate customer support tools within the logged-in experience to allow customers to track orders, manage returns, use gift cards, and earn loyalty points with a single, passwordless login, reducing support tickets.
What does this episode say about conversion & cro?
Proactively address data privacy challenges (e.g., iOS 14.5, cookie deprecation) by shifting focus to first-party and zero-party data obtained through logged-in customer interactions.
