What is Amazons new Premium EBC and how can you get access to it?

Firing The Man · January 31, 2023 · 16 min

Summary

This episode offers Amazon sellers a deep dive into Premium Enhanced Brand Content (EBC). Discover how this new feature elevates product listings with advanced visuals and interactive modules, boosting conversion rates and brand perception. Learn the eligibility requirements and application process to leverage Premium EBC for a significant competitive advantage on Amazon.

Key takeaways

• Premium EBC allows for advanced visual elements and enhanced text formatting, turning product listings into a mini-website experience.
• By utilizing Premium EBC, sellers can significantly increase conversion rates, improve brand perception, and potentially reduce return rates.
• Eligibility for Premium EBC requires Brand Registry status and may involve specific sales volume or performance metrics.
• Sellers should focus on high-quality photography, compelling copywriting, and strategic use of new modules to create effective Premium EBC content.
• Premium EBC can complement PPC campaigns by improving the quality score and conversion rates of advertised products.

Themes

Topics covered

Episode description

On today’s episode David and Ken give an in depth overview of the new Premium EBC feature just released on Amazon. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🗣️ TALK TO US ON SOCIAL MEDIA 👇 Instagram ► https://www.instagram.com/firingtheman/ Facebook ► https://www.facebook.com/FiringTheMan Website ► https://firingtheman.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 💥LISTEN TO THE PODCAST 👇 On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004 On Spotify ► https://open.spotify.com/show...

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Premium EBC allows for advanced visual elements and enhanced text formatting, turning product listings into a mini-website experience.

What does this episode say about conversion & cro?

By utilizing Premium EBC, sellers can significantly increase conversion rates, improve brand perception, and potentially reduce return rates.

What does this episode say about brand & content?

Eligibility for Premium EBC requires Brand Registry status and may involve specific sales volume or performance metrics.

What does this episode say about amazon & marketplaces?

Sellers should focus on high-quality photography, compelling copywriting, and strategic use of new modules to create effective Premium EBC content.

What does this episode say about amazon & marketplaces?

Premium EBC can complement PPC campaigns by improving the quality score and conversion rates of advertised products.

Listen

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