What Does the Future Hold for Digital-First DTC Brands?
Retail Remix · with Jenny Fleiss · February 20, 2023 · 36 min
Summary
This episode cuts through the noise for DTC brands seeking sustainable growth. Jenny Fleiss, co-founder of Rent the Runway and advisor at Volition Capital, shares hard-won lessons on refining marketing, optimizing supply chains, and innovating revenue models. E-commerce operators will learn what it takes to stand out and attract investment in today's competitive digital landscape.
Key takeaways
Learn from Rent the Runway's journey: Scaling a digital-first business requires continuous adaptation of marketing, supply chain, and revenue strategies.
Leverage digital technology to drive both efficiency and personalization across the customer journey.
Understand investor perspectives: Volition Capital looks for DTC brands with strong differentiation, clear paths to profitability, and innovative approaches to common retail challenges.
Proactively refine your marketing and advertising strategies to address evolving competitive pressures and stay ahead of 2023 trends.
Optimize product sourcing and supply chains for agility and cost-effectiveness to support sustainable growth.
In today’s fast-paced and competitive marketplace, many consumer brands and digitally native DTC brands are fighting to stand out and chart a path to sustainable growth. To fully understand the dynamics shaping this area of the retail industry in particular, we sat down with Jenny Fleiss, Senior Advisor for Volition Capital, who is most known for starting Rent the Runway with her co-founder Jennifer Hyman. Now, Jenny works closely with CPG and DTC brands to help them understand new competitive pressures and find the best ways to refine their marketing and advertising strategies, their product sourcing and supply chains and even their revenue models. Tune in to this episode of Retail Remix to learn: Her key lessons from building and scaling the Rent the Runway business; How digital technology has become a driver of efficiency and personalization;What Jenny looks for in brands as an advisor for Volition Capital; andJenny’s take on trends to watch for in 2023.RELATED LINKSLearn more about Volition CapitalLearn more about Jenny’s background and her experiences in retailLearn more about Rent the RunwayFollow Jenny on LinkedIn and Twitter]]>
Learn from Rent the Runway's journey: Scaling a digital-first business requires continuous adaptation of marketing, supply chain, and revenue strategies.
What does this episode say about supply chain & operations?
Leverage digital technology to drive both efficiency and personalization across the customer journey.
What does this episode say about brand & content?
Understand investor perspectives: Volition Capital looks for DTC brands with strong differentiation, clear paths to profitability, and innovative approaches to common retail challenges.
What does this episode say about finance & fundraising?
Proactively refine your marketing and advertising strategies to address evolving competitive pressures and stay ahead of 2023 trends.
What does this episode say about dtc strategy?
Optimize product sourcing and supply chains for agility and cost-effectiveness to support sustainable growth.
