This episode reveals the untapped potential of Amazon Sponsored Brands and DSP, offering ecommerce operators a guide to leveraging these sophisticated advertising tools. Destaney Wishon from Better AMS breaks down how to move beyond basic Sponsored Products to build brand awareness, target effectively, and ultimately drive significant sales on Amazon. Learn how to integrate these strategies for a comprehensive and high-performing Amazon advertising ecosystem.
Key takeaways
Focus on Amazon Sponsored Brands as they offer significant untapped potential beyond Sponsored Products for brand building and customer engagement.
Utilize Amazon DSP for broader reach and advanced targeting capabilities, integrating it with Sponsored Brands and Sponsored Products for a full-funnel advertising strategy.
Implement creative testing for different ad formats, visuals, and copy within Sponsored Brands campaigns to optimize performance.
Track key performance indicators beyond just ACOS and ROAS, considering metrics like incremental sales, reach, and frequency to fully evaluate ad impact.
Leverage Amazon Brand Registry to unlock advanced features and targeting options for both Sponsored Brands and DSP, enhancing overall campaign effectiveness.
So much focus is put on Sponsored Products that it can be easy to forget about Sponsored Brands. There are actually a lot of opportunities with Sponsored Brands that you might just be leaving on the table, and Amazon keeps adding new ways to advertise with your customers. To talk about some of the newer features of Sponsored Brands, I am excited to bring on Destaney Wishon from Better AMS. Destaney is very knowledgeable on all things Amazon PPC, and she is especially a pro with Sponsored Brands. Connect With Destaney Wishon Better AMS LinkedIn Connect With Kevin Sanderson http://maximizingecommerce.com/group https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce <a href= "https://www.facebook.com/maximizin
What does this episode say about amazon & marketplaces?
Focus on Amazon Sponsored Brands as they offer significant untapped potential beyond Sponsored Products for brand building and customer engagement.
What does this episode say about paid acquisition?
Utilize Amazon DSP for broader reach and advanced targeting capabilities, integrating it with Sponsored Brands and Sponsored Products for a full-funnel advertising strategy.
What does this episode say about brand & content?
Implement creative testing for different ad formats, visuals, and copy within Sponsored Brands campaigns to optimize performance.
What does this episode say about analytics & attribution?
Track key performance indicators beyond just ACOS and ROAS, considering metrics like incremental sales, reach, and frequency to fully evaluate ad impact.
What does this episode say about amazon & marketplaces?
Leverage Amazon Brand Registry to unlock advanced features and targeting options for both Sponsored Brands and DSP, enhancing overall campaign effectiveness.
