This episode delivers crucial updates for Amazon, Walmart, and TikTok Shop sellers, focusing on policy changes and new tools impacting multi-channel fulfillment, advertising strategies for Prime Day, and global expansion. It highlights how sellers can adapt to evolving marketplace rules and leverage new features to optimize operations and reach new customers, including significant shifts in Amazon FBA capacity and Nike's return to Amazon's direct sales.
Key takeaways
Walmart now permits Amazon Multi-Channel Fulfillment (MCF) for orders, provided packaging is neutral and delivery vehicles are unbranded. This removes a significant barrier for Amazon sellers looking to expand to Walmart without duplicating inventory. Make sure to select non-Amazon carriers within MCF.
Nike's return to selling directly on Amazon means third-party sellers have until July 19th to clear their existing Nike inventory before Amazon likely gates the brand. Sellers relying on Nike wholesale or arbitrage must pivot their strategies immediately.
Amazon has further cut FBA capacity limits for sellers. Regularly monitor your capacity in Seller Central (Inventory > FBA Inventory > Inventory Performance > Capacity Monitor) and be prepared to appeal for more space if your current usage approaches the new, lower limits.
Helium 10 has launched an 'Expansion Ticket' course, free for all members, guiding sellers through the complexities of expanding to international Amazon marketplaces (e.g., UK, Germany, Japan). This course covers tax codes, VAT, and import/compliance issues.
Leverage the new Helium 10 TikTok Influencer Finder tool to bulk search and message influencers for TikTok Shop collaborations, streamlining your influencer marketing efforts.
Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Walmart now permits Amazon Multi-Channel Fulfillment (MCF) for orders, provided packaging is neutral and delivery vehicles are unbranded. This removes a significant barrier for Amazon sellers looking to expand to Walmart without duplicating inventory. Make sure to select non-Amazon carriers within MCF.
What does this episode say about supply chain & operations?
Nike's return to selling directly on Amazon means third-party sellers have until July 19th to clear their existing Nike inventory before Amazon likely gates the brand. Sellers relying on Nike wholesale or arbitrage must pivot their strategies immediately.
What does this episode say about paid acquisition?
Amazon has further cut FBA capacity limits for sellers. Regularly monitor your capacity in Seller Central (Inventory > FBA Inventory > Inventory Performance > Capacity Monitor) and be prepared to appeal for more space if your current usage approaches the new, lower limits.
What does this episode say about influencer & creator?
Helium 10 has launched an 'Expansion Ticket' course, free for all members, guiding sellers through the complexities of expanding to international Amazon marketplaces (e.g., UK, Germany, Japan). This course covers tax codes, VAT, and import/compliance issues.
What does this episode say about amazon & marketplaces?
Leverage the new Helium 10 TikTok Influencer Finder tool to bulk search and message influencers for TikTok Shop collaborations, streamlining your influencer marketing efforts.
