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Weekly Buzz 10/10/25: Prime Big Deal Days Results | New Amazon Add to Delivery Button

Serious Sellers Podcast · with Bradley Sutton · October 10, 2025 · 13 min

Summary

This episode breaks down crucial Amazon and Walmart marketplace updates affecting Q4 and 2025 planning. It covers new fee structures for Prime Exclusive Discounts, the anticipated Prime Big Deal Days, Walmart\\'s new cross-border shipping service, and changes to Amazon\\'s FBA inbound placement. Ecommerce operators need to act on these changes to optimize their promotional strategies, supply chain, and fulfillment costs for the upcoming peak season and beyond.

Key takeaways

Themes

ai in e-commerceamazon updatese-commerce trendsfba & logisticspromotional strategieswalmart marketplace

Topics covered

ai-powered search for e-commerceamazon fba inbound feesamazon seller supportcarrier selection for amazon ltl/ftlfba returnless resolutionsprime big deal daysprime exclusive discountswalmart cross border

Episode description

Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week’s episode!

Frequently asked about this episode

What does this episode say about ai in e-commerce?
Prime Exclusive Discounts are no longer free for major deal events (Prime Day, Big Deal Days, Black Friday, Cyber Monday) and will incur a $50 fee per event, starting now for Big Deal Days and 2025 for other events. Plan promotional budgets accordingly.
What does this episode say about amazon updates?
Walmart has launched "Walmart Cross Border," an ocean shipping network from China to the US for Walmart Fulfillment Service sellers. This directly competes with Amazon Global Logistics and offers port-to-door service from specific Chinese ports (Yantian, Shanghai, Ningbo). Explore this for China-to-US shipments if you use WFS.
What does this episode say about e-commerce trends?
Amazon is changing FBA inbound placement rules: shipping five identical boxes or pallets per item (with the same quantity and item mix) will now guarantee the "Amazon optimized inbound option" to avoid per-box surcharges. This is critical for controlling FBA costs when sending replenishment.
What does this episode say about fba & logistics?
Prime Big Deal Days is confirmed for Fall 2024, with strong indications of an October 8th-10th timeframe. Start preparing your deal submissions and inventory now to capitalize on this major sales event.
What does this episode say about promotional strategies?
Stay informed about AI-powered e-commerce search tools and their potential impact on advertising and consumer behavior, as highlighted by a recent Google ruling. While still nascent, this could be a significant disruption.

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