To stand out and drive growth in the competitive e-commerce landscape, business leaders must leverage public speaking as a powerful tool for brand building and audience engagement. This episode provides a practical roadmap for e-commerce professionals to overcome fears, develop compelling messages, and secure speaking opportunities, ultimately leading to increased visibility and business success.
Key takeaways
Start your public speaking journey by focusing on your genuine passion and enthusiasm; deep expertise isn't a prerequisite for initial engagements.
Leverage networking at industry events and build a robust LinkedIn profile to actively attract speaking opportunities.
Thoroughly prepare for each speaking engagement by understanding the audience and organizer’s expectations, and craft a clear, structured message without relying on a full script.
Rehearse your presentation diligently, focusing on delivery and preparing for potential audience questions to ensure a confident and engaging performance.
Embrace public speaking as a direct-to-consumer strategy to build thought leadership and connect with your target audience on a more personal and impactful level.
Prioritize understanding your audience and event organizers to tailor your message effectively and maximize the impact of your presentation.
Develop a clear and concise message for your presentations, ensuring it resonates with your target audience and aligns with your brand objectives.
Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. Hit PLAY to hear: The importance of public speaking in business Why you need to overcome your fear of public speaking Where to start your speaking journey Practical tips to prepare for your speaking gig Crafting your message and practicing your delivery Key timestamps to dive straight in: [04:22] Public speaking requires practice and training. [07:06] Start with your passion, genuine enthusiasm, expertise not necessary. [11:49] Network at events, build LinkedIn profile. [15:15] Prepare, know your content, pitch confidently. [17:01] Structure helps, no script, rehearse after drafting. [21:23] Prepare for presentation with personal methods/questions. [22:50] Understanding what audience and organizer want is key. [34:13] Prepare answers, involve audience, prime for questions. [35:23] Listen to Janis’ Top Tips! Full episode notes here: <a href='https://ecmp.info/496' rel='noopener noreferrer' target='_bl
Frequently asked about this episode
What does this episode say about brand building?
Start your public speaking journey by focusing on your genuine passion and enthusiasm; deep expertise isn't a prerequisite for initial engagements.
What does this episode say about marketing strategy?
Leverage networking at industry events and build a robust LinkedIn profile to actively attract speaking opportunities.
What does this episode say about professional development?
Thoroughly prepare for each speaking engagement by understanding the audience and organizer’s expectations, and craft a clear, structured message without relying on a full script.
What does this episode say about public relations?
Rehearse your presentation diligently, focusing on delivery and preparing for potential audience questions to ensure a confident and engaging performance.
What does this episode say about brand building?
Embrace public speaking as a direct-to-consumer strategy to build thought leadership and connect with your target audience on a more personal and impactful level.
