Walmart Marketplace presents a significant growth opportunity for Amazon sellers seeking diversification and reduced competition. The platform offers a "blue ocean" with fewer sellers, no inventory storage limits unlike Amazon, and leverages Walmart's massive customer base. This episode delivers a compelling case for prioritizing Walmart Marketplace in your 2022 growth strategy.
Key takeaways
Leverage Walmart's significantly lower competition (130,000 sellers vs. Amazon's 2 million) and higher barriers to entry to gain a first-mover advantage.
Utilize Walmart Marketplace to bypass Amazon FBA inventory storage limits, especially if you have inventory on US soil and need to move it quickly.
Focus on products that align with Walmart's in-store offerings, particularly consumables and items under $50, for optimal product-market fit on their platform.
Diversify your sales channels beyond existing marketplaces like eBay or Etsy that may offer less return for the effort.
Explore Walmart Marketplace as a viable strategy to expand your business using existing product lines, rather than solely focusing on launching new products which carry higher risk.
David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses. Over the last year they've had great success launching their products on the Walmart marketplace.We're discussing BOTH why you should be considering selling on Walmart and HOW to do it well.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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What does this episode say about amazon & marketplaces?
Leverage Walmart's significantly lower competition (130,000 sellers vs. Amazon's 2 million) and higher barriers to entry to gain a first-mover advantage.
What does this episode say about supply chain & operations?
Utilize Walmart Marketplace to bypass Amazon FBA inventory storage limits, especially if you have inventory on US soil and need to move it quickly.
What does this episode say about dtc strategy?
Focus on products that align with Walmart's in-store offerings, particularly consumables and items under $50, for optimal product-market fit on their platform.
What does this episode say about amazon & marketplaces?
Diversify your sales channels beyond existing marketplaces like eBay or Etsy that may offer less return for the effort.
What does this episode say about amazon & marketplaces?
Explore Walmart Marketplace as a viable strategy to expand your business using existing product lines, rather than solely focusing on launching new products which carry higher risk.
