Voice Commerce: Distribution vs. Brand (w/ Ryan MacInnis, Voysis)
Future Commerce · with Ryan MacInnis · February 27, 2018 · 43 min
Summary
This episode emphasizes the critical need for DTC brands to adopt voice commerce beyond just smart speakers. It highlights how integrating voice AI directly into existing websites and mobile apps can significantly enhance the customer experience, accelerate product discovery, and boost conversion rates by leveraging current search and product catalog data.
Key takeaways
Implement voice AI directly into your brand's website and mobile app to provide a faster, more intuitive search experience that complements existing interfaces, rather than replacing them.
Leverage voice AI to process complex, multi-criteria search queries (e.g., "orange running shorts, under $30, with over 20 reviews") to quickly narrow down product options for customers.
Recognize that voice search isn't just about smart speakers; customers are increasingly using voice via phone keyboards and integrated apps. Optimize for these multimodal interactions.
Integrate voice AI with existing search APIs and product catalogs to ensure relevancy and to avoid duplicating data or development efforts.
Focus on voice commerce as a conversion rate optimization tool for mobile, aiming to decrease 'time to cart' by making product discovery three times faster than typing.
Voice is dominating commerce experiences: but is it kitsch or is it kismet? What separates retailers who are implementing voice strategies? Ryan MacInnis of Voysis joins us to talk about how to give your brand a voice in a world spoken by Alexa. Plus: Facebook Fiona and Aloha - one more smart speaker / tablet to contend for our attention.
Implement voice AI directly into your brand's website and mobile app to provide a faster, more intuitive search experience that complements existing interfaces, rather than replacing them.
What does this episode say about conversion & cro?
Leverage voice AI to process complex, multi-criteria search queries (e.g., "orange running shorts, under $30, with over 20 reviews") to quickly narrow down product options for customers.
What does this episode say about ai & automation?
Recognize that voice search isn't just about smart speakers; customers are increasingly using voice via phone keyboards and integrated apps. Optimize for these multimodal interactions.
What does this episode say about dtc strategy?
Integrate voice AI with existing search APIs and product catalogs to ensure relevancy and to avoid duplicating data or development efforts.
What does this episode say about dtc strategy?
Focus on voice commerce as a conversion rate optimization tool for mobile, aiming to decrease 'time to cart' by making product discovery three times faster than typing.
