[Virtual Event] Million Dollar Ideas - Social First with Gymshark alum, Elfried Samba
Go-to-Millions
· with Elfried Samba
· January 31, 2023
· 39 min
Summary
This episode dives into building engaged communities at scale using organic social media, drawing on Elfried Samba's experience at Gymshark and Ioconic. It offers actionable strategies for ecommerce operators to foster authentic connections, drive demand, and leverage community for sustainable brand growth, even exploring its application in the evolving digital assets space.
Key takeaways
Implement a 'social first' strategy to cultivate genuine relationships and turn followers into brand advocates, prioritizing authentic connection and consistent value over paid advertising.
Leverage user-generated content and foster two-way communication to maintain community values and sense of belonging as it scales.
Explore how community-building principles can be applied to emerging digital asset trends like NFTs to create new forms of engagement and value for your audience.
Understand the critical link between a strong community and enhanced customer retention, utilizing tools like mobile apps to amplify engagement and loyalty.
Focus on creating shared experiences that resonate deeply with community members to ensure continued participation and advocacy.
Themes
brand strategycommunity buildingcustomer retentionorganic social media
Ari kicks off the first season with a VERY special guest - her friend Elfried Samba.
Elfried focuses on how to build deep community at scale (to drive demand) via organic social. He helped build iconic brand Gymshark for 7 years. Now, he’s Chief Community Officer at Ioconic, the full-service partnership business for brand owners and licensors offering exposure to the NFT and digital assets industry. Please join Ari and Elfried at this virtual event unpacking everything you need to know about social at scale.
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Follow Elfried:
LinkedIn: https://www.linkedin.com/in/elfriedsamba
Twitter: https://twitter.com/elfriedsamba
Chit chat with Ari on Twitter: https://twitter.com/arihappywick
Hang with Ari on LinkedIn: https://www.linkedin.com/in/arimurray
Sign up for Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/
Ari is a Workweek friend, working to produce epic podcasts. To find out more, please visit: www.workweek.com
Frequently asked about this episode
What does this episode say about brand strategy?
Implement a 'social first' strategy to cultivate genuine relationships and turn followers into brand advocates, prioritizing authentic connection and consistent value over paid advertising.
What does this episode say about community building?
Leverage user-generated content and foster two-way communication to maintain community values and sense of belonging as it scales.
What does this episode say about customer retention?
Explore how community-building principles can be applied to emerging digital asset trends like NFTs to create new forms of engagement and value for your audience.
What does this episode say about organic social media?
Understand the critical link between a strong community and enhanced customer retention, utilizing tools like mobile apps to amplify engagement and loyalty.
What does this episode say about brand strategy?
Focus on creating shared experiences that resonate deeply with community members to ensure continued participation and advocacy.
