[Virtual Event] Million Dollar Ideas: Go-To- Market Social, With Kendall Dickieson
Go-to-Millions
· with Kendall Dickieson
· March 21, 2023
· 31 min
Summary
This episode, featuring Kendall Dickieson, digital strategist for major DTC brands like Canopy and Graza, focuses on leveraging social media for customer acquisition. Kendall emphasizes that while likes don
Key takeaways
Focus on building genuine community on social media, as direct engagement translates to dollars more effectively than vanity metrics like likes.
Personal branding and authentic content, even from an individual's journey like Kendall's 'flexible foodie' account, can open doors to professional opportunities and establish credibility.
Even without a formal marketing degree, practical experience and a demonstrated ability to grow an online presence can be highly valuable in securing roles within the social media marketing space.
Themes
brand buildingentrepreneurshipinfluencer marketingsocial media marketing
Kendall is the digital strategist who runs social and influencer campaigns for HUGE DTC brands like Canopy and Graza.
She’s also the founder at Flexible Creative, helping brands understand that likes don't equal dollars, but how creating connection is the key to acquisition.
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Follow Kendall:
LinkedIn: https://www.linkedin.com/in/kendalldickieson/
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Frequently asked about this episode
What does this episode say about brand building?
Focus on building genuine community on social media, as direct engagement translates to dollars more effectively than vanity metrics like likes.
What does this episode say about entrepreneurship?
Personal branding and authentic content, even from an individual's journey like Kendall's 'flexible foodie' account, can open doors to professional opportunities and establish credibility.
What does this episode say about influencer marketing?
Even without a formal marketing degree, practical experience and a demonstrated ability to grow an online presence can be highly valuable in securing roles within the social media marketing space.
