Video creative on Sponsored Display is live now (Week 44, Lesson 1)

It's Always Day One · November 10, 2022 · 1 min

Summary

The episode announces a significant update for Amazon advertisers: video creative is now live on Sponsored Display. This provides a new opportunity for brands to leverage engaging video content to reach and re-engage customers across Amazon and third-party sites, potentially improving campaign performance and brand awareness.

Key takeaways

• Amazon Sponsored Display now supports video creatives, enabling more dynamic ad campaigns.
• Brands can utilize video to capture attention and convey richer product stories on and off Amazon.
• Early adoption of this feature may provide a competitive advantage in reaching target audiences.

Themes

Topics covered

Episode description

Video creative option was launched in Beta on some accounts. It's now showing live on the SD campaign creation UI and tech specs different from the SB video.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we ...

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Amazon Sponsored Display now supports video creatives, enabling more dynamic ad campaigns.

What does this episode say about paid acquisition?

Brands can utilize video to capture attention and convey richer product stories on and off Amazon.

What does this episode say about amazon & marketplaces?

Early adoption of this feature may provide a competitive advantage in reaching target audiences.

Listen

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