Jessica Embreeis an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. In this episode, you will learn What exactly is StoryBrand How do ecommerce businesses use the StoryBrand method to craft the right messaging that will connect with more customers and increase sales What are some general rules of thumb when it comes to putting together your brand's story Examples of ecommerce businesses that have created a captivating brand story to increase conversions For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 <span style="font-weight: