This episode dives into how NewAir, an 8-figure ecommerce business, strategically leverages wholesale partnerships with major retailers like Amazon and Home Depot to drive brand awareness and traffic back to its DTC Shopify store. Learn how to create a synergistic relationship between marketplace sales and your owned e-commerce site, transforming wholesale channels into powerful marketing engines.
Key takeaways
Wholesale partnerships can serve as a potent marketing channel, driving brand awareness and traffic to your direct-to-consumer (DTC) website.
For large or high-consideration products prone to damage, in-house fulfillment can be more cost-effective and efficient than relying solely on 3PLs.
Initially identify product categories with high search volume and low digital competition, as NewAir did with portable air conditioners, to gain an early market advantage.
Cultivate direct relationships with buyers at major retailers, as these connections can provide leverage and opportunities beyond typical marketplace self-service models.
Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers they’ve recently shifted their sales focus to encompass selling via Walmart, Amazon, Home Depot, Wayfair and more. Luke’s grown Newair from a side hustle run from his garage to an 8 figure turnover employing over 50 people – we’re going to have plenty to talk about!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Wholesale partnerships can serve as a potent marketing channel, driving brand awareness and traffic to your direct-to-consumer (DTC) website.
What does this episode say about retail & omnichannel?
For large or high-consideration products prone to damage, in-house fulfillment can be more cost-effective and efficient than relying solely on 3PLs.
What does this episode say about brand & content?
Initially identify product categories with high search volume and low digital competition, as NewAir did with portable air conditioners, to gain an early market advantage.
What does this episode say about supply chain & operations?
Cultivate direct relationships with buyers at major retailers, as these connections can provide leverage and opportunities beyond typical marketplace self-service models.
