To gain a competitive edge in organic search, ecommerce operators should prioritize an optimized internal linking strategy. This episode uncovers how internal links, often overlooked, can significantly improve Google’s ability to crawl and index your product pages, leading to increased organic traffic and better rankings. Learn how to separate outdated SEO myths from current best practices to ensure your efforts are impactful.
Key takeaways
Assess your current internal linking structure for crawlability issues, focusing on how easily Googlebot can discover all your product and category pages.
Implement a strategic internal linking process to direct link equity to important pages, using relevant anchor text to improve understanding for search engines.
Regularly audit your internal links to identify and fix broken links or inefficient link structures that could be hindering your SEO performance.
Debunk outdated SEO strategies like over-reliance on PageRank or sitemaps alone, and re-focus on current best practices for internal linking and content hierarchies.
Prioritize creating an intuitive site architecture that naturally encourages internal linking, making it easier for users and search engines to navigate your site.
In the second episode of our SEO series, SEO expert and founder of 180Marketing Jeff Oxford explains how to optimize your internal links to generate more traffic. While internal linking is not the most important SEO factor, solid internal structure will make it easier for Google's crawlers to index your pages. Jeff explains whether old SEO strategies like PageRank, sitemaps, and domain authority are still relevant in 2017. Separating fact from myth is the most important lesson from this episode and will ensure you're using your time effectively. Jeff also walks us through a step-by-step process for helping pages rank better and how to get the right traffic. You can find show notes and more information by clicking here: http://bit.ly/2vQguzP
Assess your current internal linking structure for crawlability issues, focusing on how easily Googlebot can discover all your product and category pages.
What does this episode say about conversion & cro?
Implement a strategic internal linking process to direct link equity to important pages, using relevant anchor text to improve understanding for search engines.
What does this episode say about organic & seo?
Regularly audit your internal links to identify and fix broken links or inefficient link structures that could be hindering your SEO performance.
What does this episode say about organic & seo?
Debunk outdated SEO strategies like over-reliance on PageRank or sitemaps alone, and re-focus on current best practices for internal linking and content hierarchies.
What does this episode say about organic & seo?
Prioritize creating an intuitive site architecture that naturally encourages internal linking, making it easier for users and search engines to navigate your site.
