Using Instagram to Generate Seven Figures in Sales
The eCommerceFuel Podcast · with Landon Wood, Meggan Wood, Ashley McGleary · March 18, 2016 · 37 min
Summary
This episode reveals how Lily Jade, a multi-million dollar diaper bag business, leveraged Instagram to generate seven figures in sales. It covers their journey from securing early followers to executing sophisticated influencer marketing and engagement strategies. Ecommerce operators will learn actionable tactics for budgeting influencer collaborations, crafting effective agreements, and transforming Instagram into a powerful direct sales channel.
Key takeaways
Lily Jade generated seven figures in sales directly from Instagram, demonstrating the platform's potential as a primary sales channel when strategic content and authentic engagement are prioritized.
When working with influencers, establish clear engagement letters that detail compensation based on follower count, engagement metrics, and deliverables to ensure a strong ROI.
Build an engaged Instagram following by focusing on visual storytelling, community management, and consistent, high-quality content that resonates with your target audience.
Effectively budget for influencer collaborations by understanding the economics of paid posts, negotiating based on engagement rates, and measuring ROI from these partnerships.
Beyond just brand awareness, Instagram can drive significant direct revenue through strategic content and a focus on community building, even for products like diaper bags.
New post from The eCommerceFuel Blog: It's everyone's new favorite social media platform and for some business owners, it's a gold mine. Lily Jade is a multi-million dollar diaper bag business and they've generated seven figures alone through Instagram. eCommerceFuel community members and founders of Lily Jade, Landon and Meggan Wood, along with their Instagram manager, Ashley McGleary, share the secrets behind using influencers and creating engagement to create buzz (and lots of sales) using Instagram. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and guests, Landon & Meggan Wood and Ashley McGleary of Lily Jade ) Andrew: Hey, hey, guys, it's Andrew here. And welcome to the eCommerceFuel podcast. Thanks so much for tuning in to the show today. And on the show, we're talking Instagram today, and specifically, how do you generate seven figures in sales from Instagram? And my guests have done that. Not only do that they have a multi-million dollar business, and have done well with Instagram, but they've generated seven figures in sales just from the Instagram channel itself, by their own estimates. A really impressive story. And the owners, who are eCommerceFuel community members, I had the chance to meet them at ECF Live last year in Nashville, Landon and Meggan Wood, and they've got a really incredible story. And we're...we have them on, and we're also joined by their, kind of a Instagram manager. She heads up their Instagram team at the company, Ashley McClearyan. And talk tactics. How do you make this work? We talk about the early days, how they got going, how they got their 1,000 followers. We talk how much you should expect to spend when you paying for influencers to share your things, based on how many followers and how much engagement we have. We talk about how you should put together an engagement letter when you have people that you're paying sponsored posts for, to m
What does this episode say about influencer & creator?
Lily Jade generated seven figures in sales directly from Instagram, demonstrating the platform's potential as a primary sales channel when strategic content and authentic engagement are prioritized.
What does this episode say about paid acquisition?
When working with influencers, establish clear engagement letters that detail compensation based on follower count, engagement metrics, and deliverables to ensure a strong ROI.
What does this episode say about brand & content?
Build an engaged Instagram following by focusing on visual storytelling, community management, and consistent, high-quality content that resonates with your target audience.
What does this episode say about dtc strategy?
Effectively budget for influencer collaborations by understanding the economics of paid posts, negotiating based on engagement rates, and measuring ROI from these partnerships.
What does this episode say about influencer & creator?
Beyond just brand awareness, Instagram can drive significant direct revenue through strategic content and a focus on community building, even for products like diaper bags.
