Untuckit's co-founder and CEO, Aaron Sanandres, makes a compelling case for digitally-native brands to embrace physical retail as a core strategy, not just a temporary pop-up. The episode details Untuckit's successful expansion to 50 physical stores and their nuanced approach to leveraging Amazon as an outlet channel. Operators will learn how to integrate online and offline strategies to meet customers holistically and drive brand growth.
Key takeaways
Consider permanent physical retail as a core expansion strategy for DTC brands, rather than relying solely on temporary pop-ups, to build lasting customer relationships and brand presence.
Implement a multi-channel approach where platforms like Amazon serve distinct purposes, such as an outlet for past-season inventory, differentiating it from your primary retail operations.
Utilize customer data gathered from all touchpoints (online and offline) to continuously refine and personalize the in-store experience, optimizing for customer engagement.
Strategically expand your retail footprint into new markets, like Canada, to meet consumers where they are and capitalize on broader geographic reach.
Ensure inventory management and sales strategies are tailored to the unique demands and opportunities of each retail channel, from physical stores to online marketplaces.
For most digitally-native brands, a retail concept is nothing more than a pop-up shop in a major city, but for Untuckit's co-founder and CEO Aaron Sanandres, a modern retail strategy demands a permanent physical footprint. Untuckit now boasts 50 retail doors across the United States and Canada. For Sanandres, it is vital to meet the consumers where they are. That's why you can also find an Untuckit shop on Amazon, which operates more like an outlet and is used to sell products that are from seasons past. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Sanandres live at the NRF Big Show to discuss how customer data is being used to improve in-store experiences, what his approach is to selling on Amazon and why retailers need a physical footprint.
What does this episode say about retail & omnichannel?
Consider permanent physical retail as a core expansion strategy for DTC brands, rather than relying solely on temporary pop-ups, to build lasting customer relationships and brand presence.
What does this episode say about dtc strategy?
Implement a multi-channel approach where platforms like Amazon serve distinct purposes, such as an outlet for past-season inventory, differentiating it from your primary retail operations.
What does this episode say about amazon & marketplaces?
Utilize customer data gathered from all touchpoints (online and offline) to continuously refine and personalize the in-store experience, optimizing for customer engagement.
What does this episode say about founder & leadership?
Strategically expand your retail footprint into new markets, like Canada, to meet consumers where they are and capitalize on broader geographic reach.
What does this episode say about retail & omnichannel?
Ensure inventory management and sales strategies are tailored to the unique demands and opportunities of each retail channel, from physical stores to online marketplaces.
