Unsun Cosmetics Paves the Way for Inclusive Sunscreen
Shopify Masters · with Katonya Breaux · March 2, 2023 · 28 min
Summary
Unsun Cosmetics founder Katonya Breaux shares her journey of building an inclusive mineral-based sunscreen brand specifically for darker skin tones, addressing the critical need for sun protection education and products that don
Key takeaways
Educate your target audience on unrecognized problems — Unsun succeeded by highlighting the importance of sun protection for darker skin tones.
Formulate products to directly address common pain points, like Unsun's development of mineral sunscreen without a white cast for melanated skin.
Leverage platforms like Shopify for launching and scaling a direct-to-consumer brand, enabling greater control over brand messaging and customer experience.
Build a mission-driven brand that genuinely addresses market gaps and serves underserved communities to foster strong customer loyalty and social impact.
Prioritize rigorous product development and testing to ensure efficacy, aesthetics, and user satisfaction, especially when innovating for specific demographic needs.
Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones.
Educate your target audience on unrecognized problems — Unsun succeeded by highlighting the importance of sun protection for darker skin tones.
What does this episode say about brand & content?
Formulate products to directly address common pain points, like Unsun's development of mineral sunscreen without a white cast for melanated skin.
What does this episode say about product & merchandising?
Leverage platforms like Shopify for launching and scaling a direct-to-consumer brand, enabling greater control over brand messaging and customer experience.
What does this episode say about founder & leadership?
Build a mission-driven brand that genuinely addresses market gaps and serves underserved communities to foster strong customer loyalty and social impact.
What does this episode say about dtc strategy?
Prioritize rigorous product development and testing to ensure efficacy, aesthetics, and user satisfaction, especially when innovating for specific demographic needs.
