This episode, featuring influencer expert Kaila Yu, provides Shopify store owners with a crucial guide to leveraging influencer marketing in a rapidly changing social media landscape. Learn how to diversify your influencer strategy beyond traditional platforms, tap into the immense potential of emerging channels like TikTok, and apply a holistic approach to collaborations that drives significant brand visibility, especially for travel and food businesses.
Key takeaways
Implement a diversified influencer strategy by partnering with a range of influencers across various platforms and audience sizes (micro, macro, nano) to mitigate risk and expand reach, rather than relying on a few large creators.
Embrace emerging platforms like TikTok by understanding their unique demographics and content styles; tailor your brand's presence to these platforms, particularly if you're in visually-driven sectors like travel or food, to connect with new audiences.
Focus on building genuine, long-term relationships with influencers to foster authentic content and better collaboration outcomes, moving beyond one-off, transactional partnerships.
Prioritize cross-promotion of content across all social media channels to maximize visibility and engagement, ensuring your brand story reaches the widest possible audience.
When developing influencer campaigns, ensure brand and product showcases are presented to the most relevant target audience through strategic influencer selection and campaign execution.
Kaila YU – The Holistic Approach To Working With InfluencersI am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week. As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more! Today we are focusing on emerging social media platforms such as TikTok, how influencers can think outside the box, and the importance of promoting your content across social media platforms. There are easy and proven tactics you can employ to ensure your brand and products are seen by the right audience using influencer marketing, and we’re going to explore that today! Be sure to go and listen to the full podcast with Kaila over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to tons more interviews from the top minds in marketing!Questions I covered:What are the new trends in social media marketing for 2020?What audiences age group/ demo for TikTok? What are some of the best ways to showcase a travel or food brand on a platform like TikTok? What are some other emerging platforms and what audiences can you reach on them? <
What does this episode say about influencer & creator?
Implement a diversified influencer strategy by partnering with a range of influencers across various platforms and audience sizes (micro, macro, nano) to mitigate risk and expand reach, rather than relying on a few large creators.
What does this episode say about brand & content?
Embrace emerging platforms like TikTok by understanding their unique demographics and content styles; tailor your brand's presence to these platforms, particularly if you're in visually-driven sectors like travel or food, to connect with new audiences.
What does this episode say about dtc strategy?
Focus on building genuine, long-term relationships with influencers to foster authentic content and better collaboration outcomes, moving beyond one-off, transactional partnerships.
What does this episode say about influencer & creator?
Prioritize cross-promotion of content across all social media channels to maximize visibility and engagement, ensuring your brand story reaches the widest possible audience.
What does this episode say about influencer & creator?
When developing influencer campaigns, ensure brand and product showcases are presented to the most relevant target audience through strategic influencer selection and campaign execution.
