Brad Likens, co-owner of Best Service Stores, shares how his company launched and scaled 24 ecommerce sites to over $20 million in annual sales in just four years. This episode dissects the operational strategies, market identification, and team structures essential for rapidly growing a diverse portfolio of online businesses, offering a blueprint for ecommerce operators aiming for significant expansion and diversification.
Key takeaways
Identify and capitalize on niche markets to diversify your ecommerce portfolio, reducing reliance on a single brand.
Implement robust operational systems and processes to efficiently manage multiple ecommerce platforms, ensuring consistency and scalability.
Build a strong, adaptable team and organizational structure capable of supporting rapid growth across diverse online storefronts.
Leverage technology stacks and tools to automate and streamline workflows for multi-site ecommerce operations, optimizing efficiency.
Develop clear KPIs to track the performance of individual sites and the overall business, enabling data-driven decision-making for expansion.
Running a successful ecommerce site takes skill and hard work. But what about running 24 of them? That’s what Brad Likens does. He’s the co-owner of Best Service Stores and, in four years, his company has grown to over $20 million in annual sales with 24 separate ecommerce sites. He does this from his headquarters in suburban Kansas City, and he joins Practical Ecommerce’s Kerry Murdock.
