Brad Likens, co-owner of Best Service Stores, shares how his company launched and scaled 24 ecommerce sites to over $20 million in annual sales in just four years. This episode dissects the operational strategies, market identification, and team structures essential for rapidly growing a diverse portfolio of online businesses, offering a blueprint for ecommerce operators aiming for significant expansion and diversification.
Key takeaways
Identify and capitalize on niche markets to diversify your ecommerce portfolio, reducing reliance on a single brand.
Implement robust operational systems and processes to efficiently manage multiple ecommerce platforms, ensuring consistency and scalability.
Build a strong, adaptable team and organizational structure capable of supporting rapid growth across diverse online storefronts.
Leverage technology stacks and tools to automate and streamline workflows for multi-site ecommerce operations, optimizing efficiency.
Develop clear KPIs to track the performance of individual sites and the overall business, enabling data-driven decision-making for expansion.
Running a successful ecommerce site takes skill and hard work. But what about running 24 of them? That’s what Brad Likens does. He’s the co-owner of Best Service Stores and, in four years, his company has grown to over $20 million in annual sales with 24 separate ecommerce sites. He does this from his headquarters in suburban Kansas City, and he joins Practical Ecommerce’s Kerry Murdock.
Frequently asked about this episode
What does this episode say about ecommerce scaling?
Identify and capitalize on niche markets to diversify your ecommerce portfolio, reducing reliance on a single brand.
What does this episode say about multi-brand strategy?
Implement robust operational systems and processes to efficiently manage multiple ecommerce platforms, ensuring consistency and scalability.
What does this episode say about niche market domination?
Build a strong, adaptable team and organizational structure capable of supporting rapid growth across diverse online storefronts.
What does this episode say about operational efficiency?
Leverage technology stacks and tools to automate and streamline workflows for multi-site ecommerce operations, optimizing efficiency.
What does this episode say about ecommerce scaling?
Develop clear KPIs to track the performance of individual sites and the overall business, enabling data-driven decision-making for expansion.
