This episode is a promotional announcement for a new limited series on turning expertise into a thriving coaching business, leveraging the StoryBrand framework. It highlights the importance of clear messaging for attracting customers and growing sales, offering various StoryBrand resources like workshops, interventions, and certifications to help businesses and individuals clarify their brand message and build effective sales funnels.
Key takeaways
Businesses struggle because their product is hard to explain, they work too hard to make a sale, customers only 'get it' after a long conversation, marketing dollars are wasted due to unclear messaging, and competitors get attention because messages don't stick.
Clarity of message attracts attention, engages customers, and drives sales by lowering the cognitive load for customers. Businesses should focus on creating five powerful "soundbites" that clearly articulate their offering.
StoryBrand offers various solutions to clarify messaging, from on-demand courses and live workshops to personalized messaging interventions with experts and even direct collaboration with Donald Miller, catering to different business needs and budgets.
Becoming a StoryBrand Certified Guide provides the training, tools, and license to help other businesses clarify their messages, improve marketing, and build effective sales funnels, along with joining a community of marketers.
Businesses can hire a StoryBrand Certified Guide to build a complete sales funnel that ensures all marketing materials work together, customers understand the offering, trust the business, and know the next steps.
Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps! Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business. If you're ready to put an end to feeling undervalued at work and embark on the journey to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tuesday for nine weeks starting February 6th, you'll learn the essential steps to establish a thriving coaching business, allowing you to make more money by working less and build a career you love! Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.
Businesses struggle because their product is hard to explain, they work too hard to make a sale, customers only 'get it' after a long conversation, marketing dollars are wasted due to unclear messaging, and competitors get attention because messages don't stick.
What does this episode say about founder & leadership?
Clarity of message attracts attention, engages customers, and drives sales by lowering the cognitive load for customers. Businesses should focus on creating five powerful "soundbites" that clearly articulate their offering.
What does this episode say about brand & content?
StoryBrand offers various solutions to clarify messaging, from on-demand courses and live workshops to personalized messaging interventions with experts and even direct collaboration with Donald Miller, catering to different business needs and budgets.
What does this episode say about brand & content?
Becoming a StoryBrand Certified Guide provides the training, tools, and license to help other businesses clarify their messages, improve marketing, and build effective sales funnels, along with joining a community of marketers.
What does this episode say about brand & content?
Businesses can hire a StoryBrand Certified Guide to build a complete sales funnel that ensures all marketing materials work together, customers understand the offering, trust the business, and know the next steps.
