Saks Fifth Avenue's SVP, Louis DiGiacomo, reveals how luxury retail is adapting to the dominance of casual wear, particularly sneakers, in men's fashion. The episode highlights Saks' strategy to rebalance assortments and reimagine the in-store experience to prioritize experiential value over price, offering key insights for retailers navigating evolving consumer preferences.
Key takeaways
Sneakers constitute 60-65% of Saks Fifth Avenue's men's business, indicating a significant shift toward casualization in luxury menswear.
Saks is consolidating men's shoes on a single floor in its NYC flagship to optimize the customer experience and merchandising.
Luxury is increasingly defined by experience rather than just price, requiring retailers to focus on curated environments and customer engagement.
Retailers must strategically rebalance formal and casual wear assortments to meet current consumer demand and market trends.
Sneakers are 60% to 65% of Saks Fifth Avenue’s men's business. Come July, the NYC flagship store will combine men's shoes on one floor as the luxury department store attempts to rebalance its formal and casual assortment. Louis DiGiacomo, svp and men’s general merchandising manager, joins Jill Manoff on the buyer edition of Glossy Trend Watch to discuss the biggest shifts in men’s fashion and the renovation of the men’s shoe department in Saks' New York flagship.
