For ecommerce operators at fashion retail brands, this episode with Intermix's Alexandra Willinger highlights the enduring power of strong buying strategies in a digital-first world. Learn how to leverage exclusive collections to drive a significant portion of sales and effectively curate assortments across online and offline channels to meet evolving customer demands. This is particularly relevant for brands looking to differentiate and build lasting customer relationships through unique product offerings.
Key takeaways
Exclusive collections can account for a significant portion of sales (e.g., 30% for Intermix), making them a crucial strategy for differentiation and revenue growth.
Curating distinct product assortments for e-commerce versus brick-and-mortar stores is essential to cater to different customer behaviors and optimize sales channels.
The role of a fashion buyer has evolved to encompass a broader scope, requiring adaptability and an expanded skill set beyond traditional purchasing to include understanding digital trends and consumer behavior.
Building strong brand partnerships is key to securing exclusive offerings and staying ahead of the competition in a rapidly changing retail landscape.
Moving away from the traditional fashion calendar offers opportunities for greater flexibility and responsiveness to market trends, which buyers must strategically leverage.
With the rise of the internet forcing major changes across the fashion industry, the role of the buyer has remained largely the same. The curated assortments for ecommerce and in-store can vary and more brands are moving away from the traditional fashion calendar, but the buyer's focus has gone unchanged. For Alexandra Willinger, buying manager of designer secondary, sportswear, denim and outerwear at Intermix, her role over her 10-year buying career has only evolved in that it's expanded. For the final episode of Glossy Trend Watch: Buyers Edition, editor-in-chief Jill Manoff sits down with Willinger to discuss the evolution of her role, the importance of exclusive collections and the difference in curating online and offline assortments.
What does this episode say about retail & omnichannel?
Exclusive collections can account for a significant portion of sales (e.g., 30% for Intermix), making them a crucial strategy for differentiation and revenue growth.
What does this episode say about product & merchandising?
Curating distinct product assortments for e-commerce versus brick-and-mortar stores is essential to cater to different customer behaviors and optimize sales channels.
What does this episode say about brand & content?
The role of a fashion buyer has evolved to encompass a broader scope, requiring adaptability and an expanded skill set beyond traditional purchasing to include understanding digital trends and consumer behavior.
What does this episode say about retail & omnichannel?
Building strong brand partnerships is key to securing exclusive offerings and staying ahead of the competition in a rapidly changing retail landscape.
What does this episode say about retail & omnichannel?
Moving away from the traditional fashion calendar offers opportunities for greater flexibility and responsiveness to market trends, which buyers must strategically leverage.
