The ecommerce landscape has been significantly reshaped, with a surge in online businesses and evolving customer expectations. This episode provides actionable strategies for ecommerce operators to adapt and thrive, focusing on leveraging platforms like Wix for growth, enhancing customer retention, and diversifying sales channels. It highlights the importance of content marketing and direct-to-consumer approaches in a competitive market.
Key takeaways
Leverage content marketing with educational or lifestyle content to engage customers and build brand loyalty, especially during supply chain disruptions (e.g., Forge to Table's success with recipes and video content).
Prioritize customer retention by focusing on ongoing touchpoints and exceptional service to meet increased consumer demands and stand out from competitors.
Explore direct-to-consumer (DTC) strategies to own customer relationships and potentially scale beyond traditional wholesale or retail models.
Utilize platform features like curbside pickup/returns and local delivery to adapt to changing fulfillment expectations and enhance customer convenience.
Continuously analyze customer behavior and site performance to identify areas for improvement and capitalize on growth opportunities, as Wix does by reviewing 50-200 stores daily.
Liat Karpel Gurwicz s head of eCommerce Marketing at Wix.com. That means she spends her days attracting more retailers to use Wix to power their online store. To do that she and her team spend a lot of time learning from Wix’s 700,000 eCommerce users – and she’s joining us today to share some of the key lessons they’ve learnt from their most successful users.Get all the links and resources we mention at eCommerceMasterPlan.comRegister for our eCommerce MasterPlan Virtual Summit 2021 for free via eCMP.info/summitThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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What does this episode say about shopify & ecommerce platforms?
Leverage content marketing with educational or lifestyle content to engage customers and build brand loyalty, especially during supply chain disruptions (e.g., Forge to Table's success with recipes and video content).
What does this episode say about dtc strategy?
Prioritize customer retention by focusing on ongoing touchpoints and exceptional service to meet increased consumer demands and stand out from competitors.
What does this episode say about brand & content?
Explore direct-to-consumer (DTC) strategies to own customer relationships and potentially scale beyond traditional wholesale or retail models.
What does this episode say about customer retention?
Utilize platform features like curbside pickup/returns and local delivery to adapt to changing fulfillment expectations and enhance customer convenience.
What does this episode say about shopify & ecommerce platforms?
Continuously analyze customer behavior and site performance to identify areas for improvement and capitalize on growth opportunities, as Wix does by reviewing 50-200 stores daily.
