Data scientist Yev Marusenko, Phd., founder of Zon Tracker and AMZ Jet Software shares his views on maximizing ads in the digital landscape. WHAT YOU’LL LEARN Making the Leap from Academia to E-commerceImportance of Tracking spill over salesActual Purchase: True metric of advertisingAd Diversification and Strategy SpecializationBuilding the quality of audience for sustainabilityKEY POINTS Test the current ads in terms of images, headlines, key words used in order to have data on what is the ...