This episode provides a foundational understanding of the eight most crucial metrics for any e-commerce business. Learn how to go beyond vanity metrics and leverage data from mobile vs. browser traffic, customer lifetime value, and conversion rates to make informed decisions that drive profitability and growth.
Key takeaways
Implement a system to track mobile versus desktop traffic to understand audience behavior and optimize experiences for each.
Calculate Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC) to ensure sustainable growth and profitable marketing spend.
Regularly analyze Average Order Value (AOV) and strategize ways to increase it through merchandising or promotions.
Monitor your conversion rate diligently and identify bottlenecks in your customer journey to improve sales efficiency.
Establish benchmarks for key metrics to understand performance relative to industry standards and identify areas for improvement.
This time, on the eCommercefuel podcast, eCommerce guru Bill D’Alessandro is back to discuss different metrics that you, as a business owner, should be tracking. These metrics can be anything from how much traffic you actually get from mobile vs browser, how many people who visit your site come back, and how much each one of those clicks are worth. You can find show notes and more information by clicking here: http://bit.ly/1FKMTJG
