Top 3 Email Campaigns with Klaviyo Expert Jessica Totillo Coster
Firing The Man · with Jessica Totillo Coster · December 21, 2021 · 49 min
Summary
This episode reveals how to dramatically boost sales and customer loyalty using advanced email marketing strategies, specifically with Klaviyo. Jessica Totillo Coster, a Klaviyo expert, shares her top three campaign types and practical tips for immediate revenue growth, focusing on customer retention and increasing average order value through strategic email flows and on-site optimizations.
Key takeaways
Implement a multi-email launch sequence (prime, sneak peek, launch, reminder, last chance) for every new product or sale to maximize impact, rather than just sending a single announcement.
Optimize your free shipping threshold to be slightly above your Average Order Value (AOV), as studies show 60-70% of customers will add more to their cart to qualify for free shipping.
Utilize cross-sells for complementary products, ideally through a well-timed pop-up, to increase immediate purchase value without being overly intrusive to the customer experience.
Leverage Klaviyo's deep data integrations to understand customer behavior and traffic sources, informing more personalized and effective email campaigns.
Create a robust welcome series that clearly sets expectations for new customers, reducing service inquiries and building stronger long-term relationships.
Episode 104 Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way so you don’t have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season o...
Implement a multi-email launch sequence (prime, sneak peek, launch, reminder, last chance) for every new product or sale to maximize impact, rather than just sending a single announcement.
What does this episode say about conversion & cro?
Optimize your free shipping threshold to be slightly above your Average Order Value (AOV), as studies show 60-70% of customers will add more to their cart to qualify for free shipping.
What does this episode say about customer retention?
Utilize cross-sells for complementary products, ideally through a well-timed pop-up, to increase immediate purchase value without being overly intrusive to the customer experience.
What does this episode say about founder & leadership?
Leverage Klaviyo's deep data integrations to understand customer behavior and traffic sources, informing more personalized and effective email campaigns.
What does this episode say about email & sms?
Create a robust welcome series that clearly sets expectations for new customers, reducing service inquiries and building stronger long-term relationships.
