Alex Hormozi shares his "What, How, Who" framework for strategic decision-making, helping ecommerce operators simplify complex choices and navigate uncertainty. This episode offers battle-tested advice from real planning sessions across dozens of portfolio companies, providing a clear filter for defining objectives, executing strategies, and assigning responsibility to scale your business effectively.
Key takeaways
Implement the 'What, How, Who' framework to define your core objective, determine specific methods, and assign responsibility for execution.
When faced with uncertainty, focus on clearly defining the "What" (objective) first to maintain direction despite incomplete information.
Review your existing business initiatives through the "What, How, Who" filter to identify areas where clarity or accountability are lacking.
Apply this decision-making process to new projects by clearly outlining the "What" before developing the "How" and identifying the "Who" to ensure strategic alignment.
Regularly assess if the "Who" (team/individuals) is correctly aligned with the "How" (methods) to achieve the "What" (objective) to optimize execution and resource allocation.
In this throwback episode, Alex (@AlexHormozi) unpacks his battle-tested approach to strategic decision-making. With lessons from real planning sessions across dozens of portfolio companies, Alex lays out a brutally simple but powerful filter: What, How, Who.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
What does this episode say about founder & leadership?
Implement the 'What, How, Who' framework to define your core objective, determine specific methods, and assign responsibility for execution.
What does this episode say about dtc strategy?
When faced with uncertainty, focus on clearly defining the "What" (objective) first to maintain direction despite incomplete information.
What does this episode say about founder & leadership?
Review your existing business initiatives through the "What, How, Who" filter to identify areas where clarity or accountability are lacking.
What does this episode say about founder & leadership?
Apply this decision-making process to new projects by clearly outlining the "What" before developing the "How" and identifying the "Who" to ensure strategic alignment.
What does this episode say about founder & leadership?
Regularly assess if the "Who" (team/individuals) is correctly aligned with the "How" (methods) to achieve the "What" (objective) to optimize execution and resource allocation.
