Alex Hormozi challenges the common fear of 'unscalable' tasks in early business stages, arguing that these seemingly inefficient activities—like personalized customer calls or handwritten notes—are crucial for deep customer understanding and ultimately, sustainable growth. He emphasizes that what appears unscalable due to lack of resources or context can be systematically scaled by evolving processes and building expertise. This episode is a direct call to action for entrepreneurs to embrace the 'unscalable' to gain invaluable insights and build a solid foundation for future expansion.
Key takeaways
Embrace 'unscalable' tasks like one-on-one customer calls or personalized outreach in the early stages to deeply understand customer pain points and gather unfiltered feedback.
Ask targeted questions to customers to distill core value: 'If I eliminated everything but one feature, what would it be?' and 'If I eliminated one feature and it changed nothing, what would it be?' to identify most and least valuable aspects.
Systematically evolve 'unscalable' processes. Start with one-on-one, then progress to one-to-many (e.g., group onboarding, sales presentations) as you gain insights and resources to maintain the core value.
Recognize that 'unscalable' often signifies a skill deficiency, not an impossibility. Develop the skills to systematize and scale seemingly manual processes by teaching others and refining methodologies.
Prioritize customer learning over immediate earning in the beginning. The insights gained from direct customer interaction will inform better product development, marketing, and retention, leading to greater long-term profitability.
"You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - People being scared of doing the scalable
(4:06) - You can't be busy and be broke. Pick one
(4:40) - Two most powerful questions to ask your customers
(11:30) - Don't copy the time management of rich people
(13:30) - Doing the unscalable
(20:13) - Closing remarks
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What does this episode say about founder & leadership?
Embrace 'unscalable' tasks like one-on-one customer calls or personalized outreach in the early stages to deeply understand customer pain points and gather unfiltered feedback.
What does this episode say about dtc strategy?
Ask targeted questions to customers to distill core value: 'If I eliminated everything but one feature, what would it be?' and 'If I eliminated one feature and it changed nothing, what would it be?' to identify most and least valuable aspects.
What does this episode say about customer retention?
Systematically evolve 'unscalable' processes. Start with one-on-one, then progress to one-to-many (e.g., group onboarding, sales presentations) as you gain insights and resources to maintain the core value.
What does this episode say about conversion & cro?
Recognize that 'unscalable' often signifies a skill deficiency, not an impossibility. Develop the skills to systematize and scale seemingly manual processes by teaching others and refining methodologies.
What does this episode say about founder & leadership?
Prioritize customer learning over immediate earning in the beginning. The insights gained from direct customer interaction will inform better product development, marketing, and retention, leading to greater long-term profitability.
