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Thinking Outside of Your Industry for Unique Product Ideas

Shopify Masters · September 3, 2018 · 56 min

Summary

To uncover truly unique and profitable product ideas for your Shopify store, look beyond your immediate industry. This episode teaches you how to identify unmet needs by cross-pollinating concepts, leveraging existing trends in novel ways, and applying observational skills to find problems that existing solutions haven't addressed, giving you a competitive edge in product development.

Key takeaways

Themes

product & merchandisingfounder & leadership

Topics covered

product ideationcross-industry inspirationunmet needs identificationtrend applicationmarket research beyond nicheproduct concept validation

Episode description

Coffee, meet Chocolate Bar.

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Frequently asked about this episode

What does this episode say about product & merchandising?
Actively seek inspiration from diverse, unrelated industries to identify transferable concepts and solutions that can be adapted for new product ideas.
What does this episode say about founder & leadership?
Develop a keen observational skill to spot everyday frustrations and inefficiencies, as these often reveal unmet needs that can be solved with innovative products.
What does this episode say about product & merchandising?
Systematically research and analyze trends in various sectors (e.g., sustainability, AI) and brainstorm how these can be applied in unconventional product categories to create novel offerings.
What does this episode say about product & merchandising?
Use successful business models or product categories from other industries as analogies to spark entirely new product ideas for your own market.
What does this episode say about product & merchandising?
Prioritize validating cross-industry product ideas through testing and iteration to ensure market fit, even if they seem unconventional at first.

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