For ecommerce operators, understanding specialized shopping search engines like TheFind.com is crucial for expanding product visibility beyond traditional channels. This episode, though older, highlights how these platforms aggregated product data to connect shoppers directly with products, a principle still relevant in today's diverse ecommerce landscape.
Key takeaways
Explore alternative product discovery platforms beyond major search engines to diversify traffic sources.
Ensure your product data is well-structured and easily crawlable by third-party search engines and aggregators to maximize visibility.
Consider the historical role of specialized search in ecommerce to inform strategies for new and emerging product discovery channels.
Leverage technologies that mimic "spidering" to monitor competitor pricing and product offerings on a broad scale.
Specialized shopping search engines are becoming increasingly important for consumers. And among the largest of these shopping engines is TheFind.com. The site receives over 25 million visits per month, and, for ecommerce merchants listening to this, most every ecommerce product is already on that site, as the company uses patented search-engine type spiders to index virtually all products for sale online. Siva Kumar is co-founder and CEO and TheFind, and he speaks here with Practical Ecommer...
